BRIEF
Taunsa is a prominent Brazilian agro company whose main customers are the UN and Middle Eastern countries. And even with eight years of history, it wasn't even a little known in Brazil. The brief was to launch Taunsa nationally creating a strong bond with the audience.
WHAT WE DID
The strategy was to close a partnership with the most loved team in Brazil: Corinthians. And take advantage of this partnership to present Taunsa as a great partner not only of Corinthians but also of Brazilian sport. We helped with Paulinho's hiring, one of the biggest idols of the Corinthians. Paulinho’s and Taunsa’s press conferences happened live on Taunsa’s Instagram profile. This profile also brought information about Taunsa, the Brazilian agro, Corinthians, and the main characteristic of this partnership, like the investment in the bases of all Corinthians sports. "Seeding the Future" signed the campaign that aired on TV and social networks.
The beginning of a winning partnership.
This was the first post on the Taunsa+Corinthians page and it happened two hours before the press conference. Corinthians fans went crazy and the post reached almost 10 thousand likes in less than an hour.
We feed Brazilians every day. Now we are going to feed the greatest passion of Brazilians.
Seeding the future
New opportunities to the rural producer.
When the base is fertile, the harvest yields the best fruits.
Giant
In the fields and on the shirt, always with Timão.
Taunsa is tech on the field. Taunsa is future. Taunsa is work. Taunsa is Timão.
Attention!
This page has been invaded.
In less than two weeks and we already have more than 50.000 crazy fans.
Thank you, Gaviões da Fiel.
Agency Social QI
Strategy Daniel Braga, Marco Ignácio, João Gabriel Gragnani and George Wilde
Creative Director João Gabriel Gragnani
Copywriters George Wilde and Herculano Foz
Art Directors João Gabriel Gragnani and Pablo di Nallo
Project Manager Marco Ignácio