The Galaxy SIII Global campaign wasn’t generating a connection among the audience, especially the female audience, which corresponds to 66% of purchase decisions of smartphones in Brazil. The brief was to create a cheap-and-quick-production film to replace it and solve this problem.
At the time, the main plot of the two major soap operas in the country was love at first sight. So we decided to create a love-at-first-sight story between the Galaxy SIII and a character. The strategy was to focus the media investment only on these two soap opera breaks.
Cheil Brazil
Creative Director Mauricio Machado
Art Director João Gabriel Gragnani
Copywriter Mauricio Machado
Production House Barry Company
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