They say most people will spend their entire careers doing just one thing.
In fact, 85% of professionals never switch industries.
Stability? I admire that. But creativity never seemed like something that I could fit into a single job title, so I had to make that my path. And built a career that connects what always moved me: Advertising, Design and Cinema.
Over the past 20 years, I’ve worked with creative teams at agencies like O Escritório, FCB Lisboa, Cheil, StrawberryFrog and Lowe, developing campaigns for brands such as Samsung, Kwai, Red Bull, CBF, NOS Portugal and Lidl. My work has been recognized at festivals like Cannes Lions, FIAP, CCSP and Lürzer’s Archive.
Along the way, I developed brand identities and launch strategies for more than 20 clients, often leading both the strategic thinking and the design execution.
As an independent filmmaker, I produced one feature film and directed another as well as several shorts, web series and music videos, always driven by narrative and aesthetics. I’ve also contributed to over a dozen political campaigns, crafting strategic communication in high-pressure environments.
For the past 10 years, I’ve worked deeply in digital marketing and social media, where storytelling meets real-time culture and fast decisions. And since 2022, I’ve become a heavy user of AI, integrating tools like GPT and Midjourney into my day-to-day creative flow, and mentoring others on how to think with them.
I move between mediums, but the focus stays the same: turning complex ideas into stories that matter and visuals that hit.
If you feel your next project could benefit from a reliable creative who connects the dots across disciplines, we should definitely talk — drop me a line or shoot me a text.